Download and Read Managing Technology for Corporate Success Online Book
ByChris Floyd
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“A book is like a garden carried in the pocket.” –Chinese Proverb
Synopsis
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
